Smartico and Hybrid Interaction combine expertise

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Smartico.ai, a leading gamification and CRM platform provider, and Hybrid Interaction, experts in CRM consultancy, are combining their strengths to deliver premium managed services to clients.

Through the collaboration, Smartico clients can utilise Hybrid Interaction’s expertise to optimise player marketing operations, personalised CRM strategies, and retention programs across global iGaming markets.

By leveraging the knowledge of Hybrid Interaction alongside Smartico’s technology, clients can reliably use Smartico’s full range of capabilities through a team of certified experts. This approach is designed to enhance operational efficiency and boost player engagement.

Both teams enable operators to better enhance their connections with players by streamlining back-office processes and developing engaging promotional calendars.

With decades of experience and over 200 successful projects, Hybrid Interaction brings a wealth of knowledge to the table.

Both Smartico and Hybrid Interaction will exhibit at ICE 2025, at Fira Barcelona Gran Via, offering operators the chance to discover more about the collaboration.

Yuval Mechoullam, CBDO and Co-Founder of Smartico, said:

Operators now have an unparalleled opportunity to optimise their operations with a combined offering that brings together Smartico’s technology and Hybrid Interaction’s expertise. We ensure that every client gets the most out of the tools at their disposal through a results-driven approach.

Shahar Attias, CEO of Hybrid Interaction, said:

Gamification is the buzzword of 2024 in iGaming; as Hybrid Interaction is made of the industry’s leading CRM experts, by harnessing Smartico’s enhanced engine, we are able to materialise our innovative strategies and boost our joint clients’ LTV & player engagement.