SOFTSWISS to launch a new sports betting project

[Wolf32]

SOFTSWISS launched a new sports betting project within 14 calendar days. The company shares sports betting analytics for the last quarter and the results of its sportsbook.

In Q2 2024, the SOFTSWISS Sportsbook team launched 22 new projects on 11 casino platforms, including the SOFTSWISS casino platform. This highlights the full compatibility of the SOFTSWISS sports betting platform with the casino platforms on the market.

Alexander Kamenetskiy, Head of SOFTSWISS Sportsbook mentioned:

The SOFTSWISS Sportsbook team ended this quarter with outstanding results. We increased our margins and achieved a 149% increase in revenue quarter-on-quarter and a 403% increase compared to last year. In addition, we set a new record by launching a project in just 14 calendar days from the date of contract signing to the first bet. I would like to express my gratitude to our team and partners for their exceptional work.

Football remains the top choice for bettors, accounting for 55% of all bets and gaining 6 percentage points in GGR by Q1 2024. Tennis and basketball are also in the top three sports for betting. Q2 2024 was particularly marked by the UEFA Euro 2024, which has elevated football above its usual level and is likely to be the most significant sporting event of the year.

Big events like the UEFA Euro 2024 continue to attract newcomers to the platform, with 8% of bettors betting for the first time. The most popular betting markets were match results and number of goals. The match between Portugal and Slovenia was the most profitable, bringing in 55.4% of revenue.

Alexander Kamenetskiy, Head of SOFTSWISS Sportsbook mentioned:

Football will remain the leading sport for the next three to five years, until the eSports generation matures. Traditionally, football serves as an entry point into the world of betting. Bettors often start with popular football markets before exploring other sports. This year, the UEFA Euro 2024 Championship was a key one for the industry, prompting us to launch 18 new projects in the month leading up to the tournament, with the remaining 4 launched well before the tournament.

Betting trends continue to show a strong preference for mobile, with 89% of bets placed on mobile devices and 11% on desktop. It’s worth noting that working adults, professional bettors and cheaters are more likely to use desktop computers for betting.

SOFTSWISS recently introduced a valuable tool for those considering starting a sports betting project. The Bookmaker Budget Calculator is designed to help with budgeting, featuring a handy profit and loss report and a list of practical tips.