Xtremepush agrees strategic partnership with Purple Square CX

[Wolf32]

Xtremepush, a leading provider of AI-powered CRM and loyalty marketing solutions, has entered into a strategic technology partnership with customer experience specialist Purple Square CX.

This collaboration enables Purple Square CX to offer Xtremepush’s advanced customer engagement platform and real-time Customer Data Platform (CDP) to its European clients, which include prominent operators in the iGaming industry.

Additionally, Purple Square CX’s clients will now have access to Xtremepush’s innovative InfinityAI solution. Designed to revolutionize operational strategies in the iGaming sector, InfinityAI employs adaptive AI technology to allow operators to swiftly develop highly customized marketing models in response to emerging trends, thereby enhancing retention rates.

Based in the UK, Purple Square CX provides a wide range of services aimed at improving customer interactions, with expertise in customer experience strategy, marketing automation, and CDPs.

This partnership marks a period of significant global growth for Xtremepush, which has secured high-profile operator partnerships in Latin America, the US, the UK, and Europe.

Tommy Kearns, CEO of Xtremepush, stated:

We’re thrilled to partner with Purple Square CX, expanding our reach and serving more customers with our unified customer engagement platform and real-time CDP. Purple Square CX is a leading customer experience specialist in Europe, and we believe this partnership will be mutually beneficial.

Timothy Biddiscombe of Purple Square CX added:

Our agnostic approach to technology drives us to seek partnerships that add value for our customers. Xtremepush fits that requirement perfectly. We are impressed with their range of solutions, including the new InfinityAI technology, and look forward to enhancing operator-customer relationships together.